PAX Labs (formerly known as Ploom) is at it again. Always on the cutting edge of vapor technology and THR, PAX Labs is setting out to prove that it understands what it takes to develop a satisfying vape. This is the company that is responsible for turning me into a former smoker, so naturally I am excited to find out more about anything new that they have to offer!
NEW YORK --The leaders of PAX Labs teased not one, but two upcoming new products from the San Francisco-based vapor manufacturer during a recent Wells Fargo “Tobacco Talk” Conference Call Series--an update to their heat-not-burn vaporizer and what they called a “game-changer” entrance into the electronic cigarette space.
The Pax 2 will retail for $280 (approximately $30 over the original Pax price point).
“It’s a premium product,” said Bowen. “We’ve held to the premium position in the marketplace. This allows us to reinvest significantly, keeping our technology ahead of curve.”
Indeed, anything that I have ever tried from this company has been nothing other than top notch.
When it came to the company’s second product “announcement,” Bowen and Monsees were admittedly vague on the company’s yet-to-be-named e-cigarette product.
Though he couldn’t share a name, pricepoint or launch date, Bowen did promise that Pax’s offering is “an e-cigarette—but an e-cig that’s fundamentally different.
I am intrigued.
This is where things get really interesting:
Specifically, the engineers on Pax’s research and development team looked to solve the difference between how nicotine is delivered in a combustible cigarette versus an electronic cigarette.
“All the e-cigs on the market are basically using the same chemistry--nicotine in its pure form,” Bowen said. “If you look at cigarettes, what you find are nicotine salts: nicotine complexed with organic acid to form a salt. This was a huge discovery.”
Those salts, Bowen said, deliver nicotine in a vastly different way than the vaporization of liquid nicotine. From there, the company went to work reverse engineering the naturally forming nicotine salts from tobacco leaves to use in their electronic cigarette product.
“The result of this is really profound: a night and day difference,” said Bowen. “This new platform delivered, finally, a real cigarette experience.”
“This is a product that is ultimately going to change the nature of the e-cigarette industry,” Monsees said.
That's a pretty bold statement to make, but considering the source, I believe it. As a major fan of the original PAX and the modelTwo, I am looking forward to trying out any new product that comes from this novel and progressive minded company.